Terrell Smith, a Duke University alumnus and former All-ACC safety for the Blue Devils, holds the position of Assistant Director of Athletics/NIL Strategy. In this role, Smith is responsible for leading the advancement of Name, Image, and Likeness (NIL) efforts at Duke. His work ensures that athletes, coaches, staff, and recruits have the necessary tools, education, and resources to maximize opportunities in this dynamic area.
His responsibilities in this role include serving as a liaison on NIL-related issues, spearheading internal discussions, crafting communication strategies and collaborating with Duke Athletics staff on educational initiatives. His role is pivotal in planning and executing athlete NIL education, working on NIL licensed merchandise initiatives and navigating opportunities in the NIL space, all while ensuring compliance with Duke and NCAA policies.
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Smith rejoined Duke in 2022 as Director of the Future Initiative, a role that involved enriching the skills of Duke football student-athletes to prepare them for post-graduation success, focusing on knowledge, skills, networking and confidence. Prior to this, he was the recruiting coordinator for Penn State University's football program, contributing to the team's top-ranked recruiting class for 2022, according to ESPN.com and 247Sports.com.
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Earlier, Smith spent three years (2016-18) as the assistant athletic director of football operations at East Carolina University. He served as the chief of staff and oversaw the day-to-day operation of the Pirate football program. Smith served as the direct liaison to the Chancellor, Board of Trustees, and other external stakeholders in addition to student affairs support services.
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As a four-year letterman (2000-03) with the Blue Devils, Smith played in 40 career games and amassed 321 tackles and three interceptions. In 2003, he served as a team captain while earning All-ACC honors after leading the squad in tackles with 140, a total which currently ranks tied for 10th on the school's single-season chart. Among Smith's highlights during his senior season was a career-high 22-tackle performance in Duke's 27-24 overtime victory over Rice.
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Smith graduated from Duke in 2004 with a degree in political science. Following graduation, he spent one season on the football coaching staff at Lenoir-Rhyne College before returning to his alma mater in 2005 as a graduate assistant coach. Smith later served as Duke's assistant director of player development (2006), director of player development (2007) and assistant director of football relations (2008-10).
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After stints at Oklahoma State as an assistant director of football recruiting (2011-12) and Massachusetts College of Liberal Arts as an assistant director of admission for multicultural recruitment (2013-14), Smith returned to Duke in 2015 as the director of football operations.
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Smith also earned a master's degree in humanities from the Duke in 2006.